event production is a term used to describe the creative and technical elements required in order to craft a successful event experience. This includes sound, lighting, visual effects, staging and of course, event filming.
The Purpose & Benefits of Event Filming
Capturing your event on film can be highly beneficial for the attendees, your future customers, and your business as a whole. An event video helps in creating an enjoyable experience for the live audience while also making it easier to spread the word about your work and boost sales.
Event videos provide you with an excellent way to preserve the memories people make at events. In addition, having videos and photos of the event can help promote future events by showing views what they have missed out on and how much fun they could have if they attended the event.
What Does Event Filming Involve?
Event filming requires a video production team that includes a director, camera operators, sound engineers, lighting technicians, as well as other specialist personnel. Depending on the scale of your event, this may be handled in-house or you may outsource to an external production company.
The size of the video crew will largely depend on the scale and complexity of the event production, but most productions will require multiple cameras covering different angles, expert handling of lighting, audio needs and graphics.
When filming larger events, the production team will also need to use special equipment such as jibs, dollies, and cranes for capturing footage from otherwise inaccessible areas. Additionally, multicam setups may be necessary for events with many performers or speakers.
Turning Your Event Into a High Quality Video Production
By now, it should be obvious that event filming isn’t just about pointing a camera at the stage – its about crafting a high quality movie that your clients and guests will never forget.
To accomplish this, the production team must carefully plan every step of the shooting process in order to capture all the key moments in the story. This means deciding upon the right angles, lens choice, lighting, colour grading, and sound design. Every detail of the production must be considered in the pre-production planning stage.
High quality event filming is also about the post-production process.The video editor must ensure a smooth transition between shots, insert graphics and text as needed, and add the perfect music track to create the desired mood and atmosphere.
Making Event Videos Accessible To Everyone
The beauty of having videos of your events is that you can easily distribute them across multiple platforms. You can upload videos to YouTube, Vimeo or Facebook, and embed them in your own website. This will help make your events accessible to new audiences who weren’t able to attend in person, but can still watch and learn from your videos.
Additionally, posting event videos on social media platforms increases engagement, boosts traffic and helps to generate interest in upcoming events. If you get creative with the type of content you post or how you frame it, then you may even find yourself going viral!
Event filming is an art form that demands creativity, expertise, and technical prowess. By investing in high-quality event films, you can ensure that your events are remembered for years to come.